The rise and rise of Levi's: Why is this American denim icon back in the limelight?
More than than a year after working mostly from home, and going out less, many of us take gotten unspeakably bored with athleisure, loungewear or just plain ol' singlets and shorts.
At the aforementioned time though, we are not quite ready to encompass total-on dressing upwards yet – zero also revealing, tight, stiff, starchy, formal, fussy or trendy, please, because that would brand usa want to run habitation and clamber back into our pyjamas.
That's probably the reason why the old school denim jean is back. They are safe, comforting and digestible, having been tried, tested and trusted for generations.
They've been around since Levi'south created them in 1873 equally a workmen's staple. By the 1930s, they had come to exist considered an essential building block of any (male person or female'southward) wardrobe.
Across the decades, denim jeans proved to be amazingly versatile.
READ: The denim guide: How to make your butt look amazing in jeans
They could exist acrid-done, stonewashed, faded, whiskered, ombred, or dyed in whatever color. Embellished, ripped, shredded, distressed, patchworked, embroidered upon.
They could come in depression-, mid- or high-rises, with cuts that varied from ultra-skinny to skinny to direct to tapered to flared to bootcut to baggy.
Hemline options covered butt-cheek-baringly short Daisy Dukes to knee-length to capris to talocrural joint-grazing and even floor-sweeping lengths.
They were super autonomous in that they could be found anywhere from thrift stores to department stores to luxury boutiques, and at whatsoever cost indicate ranging from a few bucks to several chiliad dollars.
READ: Time to supervene upon your skinny jeans and jeggings – here are the latest denim trends
Merely no thing what denim trends came and went, and which jean brands rose and savage (you lot can bet that the Carhartt/Rag and Bone/Everlane/Madewell/Heron Preston millennials and Gen Zs would not believe how big labels like Gloria Vanderbilt, Jordache, Fiorucci, Sasson and Approximate were in their heyday), old-school Levi's remained steadfastly unshakeable, a Rock of Gibraltar in the sea of denim.
As Whowhatwear.com noted final twelvemonth: "Why everyone loves Levi'due south, fifty-fifty though there are so many competitors on the market. The answer is pretty simple: They're affordable, trendy yet classic, celebrities wear them, and they fit well."
During a fourth dimension when we're impatient to render to life every bit we knew it before the pandemic, while facing fright and anxiety about when and whether the pandemic will cease, we need something that represents solidity, familiarity, freedom, ruggedness, comfort and youth.
They're affordable, trendy even so classic, celebrities wear them, and they fit well.
That's probably why and then many luxury brands have collaborated with the American jeanswear manufacturer of tardily.
There's Valentino x Levi'due south, which sees the Italian fashion house doing co-branded Levi's 517s. The medium-wash boot-cutting jeans were designed in 1969, with a gentle flare beneath the knee.
The Vintage model uses authentic vintage 517s dating back to the 70s, of which only 517 numbered express edition pieces are bachelor, while the Re-Edition version is a perfect replica of the original. Both sport jacrons (yes, at that place is a name for that leather patch on the back of your jeans) bearing both Levi's and Valentino branding, also every bit a cherry-red Valentino ten Levi'due south print detail on the inside of the seat where your butt cheeks would be if you had the jeans on.
Then there's Miu Miu x Levi's, which is part of its Upcycled by Miu Miu initiative to promote circularity and sustainability in production cycles.
This sees a selection of vintage Levi's 501 jeans and Trucker jackets from the 80s and 90s, given a touch of girly freshness by way of crystal, pearl and embroidery embellishments, or reworked with add-ons such equally puff sleeves or patchwork in silk, lace and leather. And the usual beige Levi'due south jacron replaced with a pulverization-pink co-branded ane.
And of course, at that place's that ongoing debate between Boomers and their baggy 80s-style Dad/Mom jeans, versus Millennials who, thanks to Hedi Slimane, have been wearing skinny jeans since 2005 (even if they themselves were far from skinny), and most recently, Gen Zs who declared skinny jeans to exist dead.
Equally The Guardian noted recently: "There has been an increased focus on body inclusivity in fashion in recent years … this chimes with Generation Z's social activism and calls for greater diverseness … On TikTok, Gen Z users take advocated for baggy jeans instead of slim-fit – eschewing the prescribed idea that thinness is attainable. According to market research visitor Edited, sales of men'due south relaxed fit jeans have increased by 15 per cent and women's wide-legged jeans are upwards 97 per cent".
Well, considering that denim jeans were originally designed as a more comfortable and casual alternative to the more restrictive fashions of its time, and considering the extra weight we've put on thanks to stress/colorlessness-induced pandemic snacking, that may non be a bad affair.
READ: The denim guide: Score the perfect pair of jeans to slim down thunder thighs
THE Nigh BELOVED CLASSIC JEANS STYLES FOR MEN
1950s: Marlon Brando wore 501 Original Fit denims in The Wild Ones, making them the denim of choice for subsequent bad boy celebs such as James Dean and Elvis Presley. The original classic that started it all in 1873, the straight cut 501 sits on the waist, and has a button fly.
1960s: Denim flares and bong bottoms were the perfect foil for the hippie vibes of the era.
1970s: The flares got bigger to accommodate disco dancing in platform shoes, and to balance out the large hairdos, such every bit afros, on top.
1980s: Pop star Nick Kamen (who died recently) created a sensation equally the star for the Tv advert that saw him strip down to his boxers as he washed his 501 Original Compress-to-Fit, the raw denim version of the 501s, in a public launderette.
Guys, if you don't want to be arrested for indecent exposure, here's how to shrink yours to fit at dwelling house: Buy a pair with your true waist size simply with an inseam two sizes larger than what yous ordinarily wear. Put them on, and sit down in a warm bath, then wear them till dry out. Other trends include acid or stone washed jeans, rips, and tears.
1990s: The grunge movement led to jeans becoming extremely distressed to the signal that there was more hole than material. Only every bit rap and hip-hop became more than pop, the jeans got baggier and saggier.
2000s: Low-rise and bootcut, or low-rising and skinny, were the way to go.
READ: The denim guide: How to find the perfect pair of plus-size jeans
THE Nigh BELOVED Archetype JEANS STYLES FOR WOMEN
1950s: Stars such as Grace Kelly wore straight leg nighttime-launder denims in a relaxed fit, with turned-upwardly cuffs, paired with men'south style button-downward shirts, or tight sweaters, while Doris Day preferred knee-length capris. Brigitte Bardot paired loftier-waisted ankle-length jeans with a white T-shirt tucked in.
1960s: Dark-launder jeans were still favoured, with Jane Fonda and Marilyn Monroe wearing them with men's style white shirts, and brown leather boots and belts.
1970s: Wide-legged, flared, or bell-bottomed was the mode to go, preferably with contrast stitching. Light and medium washes were especially popular.
1980s: The then-15-twelvemonth-old Brooke Shields made waves with her "Zero comes between me and my Calvins" jeans ad for Calvin Klein in 1985. Other popular brands included Jordache, Estimate, Wrangler, Sasson, and of course, Levi'south. Princess Diana popularised mom jeans, but skin-tight, acid-washed and ripped styles were all the rage also.
1990s: Low-rise bootcut jeans (worn with skintight or cropped tops), divers the era of minimalism), with Alexander McQueen'south iconic bumster jeans causing many women to wink butt cracks and thongs.
2000s: Skinny jeans and jeggings became the de facto denim fashion.
READ: The denim guide: Tips for short people to detect the perfect pair of jeans
Source: https://cnalifestyle.channelnewsasia.com/style/levis-denim-jeans-valentino-miu-miu-248481
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